We are all looking at unique ways to enhance our career prospects, business or academia/research especially online.  So what better way to do this is by using your own uniqueness.  We are all unique from our background; to our opinions; to our goals.  However, with so many people already online, how can we showcase this uniqueness to stand out?  It is really simple – by using personal branding techniques.

Jeff Bezos, founder of Amazon summarized Personal Online Branding:

“Your brand is what people say about you when you are not in room”

Brands in essence want you to react to their product/service; they want you to feel a particular way so you will become loyal.  Personal branding also aims to react this kind of reaction when someone searches you or your business.

If you are in business or just want to enhance your career prospects, you need to know the best ways to showcase your work with Personal Branding techniques.  The techniques are simple to master and to adapt to an overall business strategy.  The Branding of Me gives clients the opportunity to become managers of their own personal brand with the relevant skills and knowledge.


Personal Branding has been defined as:

the practice of people marketing themselves and their career as brands.

It is essentially the ongoing process of establishing a prescribed image of impress in the mind of others about an individual, group or organisation.

It is hard to imagine that Personal Branding was first made popular by Tom Peters in his article "A Brand Called You" over a decade ago. He makes a valid point about branding your persona:

"Regardless of age, regardless of position, regardless of business we happen to be in, all of us need to understand the importance of branding.  We are CEO's of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You."

A natural progression of Personal Branding is the development of digital communications as a prime way to create, develop and portray your brand.

With your current online presence would you hire, buy from, follow yourself?  If the answer is No, then you need to:

  • * Repackage
  • * Reinvent
  • * Rebrand


It is good to note that not everything here may be required for your own unique Personal Brand.  The Branding of Me is here to assist you to create and manage a sustainable online persona - your personal brand.