If you are a creative type who likes to take photos, design infographics or videos, then Pinterest, Instagram, Snapchat and the latest tool, Periscope would be a nice addition to your Personal Online Branding toolkit. Instead of seeing the usual icons like Facebook or Twitter, people are drawn to the different.
Each one is unique in how snapshots are used to create a story while engaging in interactions between the users. It is hard not to end up playing with each of these and having fun. So it is a fun way to promote your brand and adding the human element to it.
You want your brand to be unique and a reflection of you, these are the tools to use to express this uniqueness.
I would suggest trying one each week and see how it develops. You don’t need to have them all, but decide which one or two suits your brand and your message most of all.