A company needs personality” – Richard Branson @ Voom Event 2016
Companies need to embrace how people react to people faster than a service or product. Did you know that 86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge? (Pew Research Center, Search Engine Use 2012). That “something new or important” is the personal element; the story or background behind the product/service or organisation.
This 2-hour talk is an introduction to personal branding and will demonstrate why these techniques are essential for every business both externally as well as internally. Personal branding is not only reputation management but it is a way to promote your brand from the inside out. Firstly as a means to incorporate personal branding internally as part of your overall organisational strategy for example human asset management and a motivational tool. Then the ways to engage with consumers and allowing them to relate and respond to your business on a personal and memorial level. The techniques demonstrated by research conducted by The Branding of Me will help your business to push through the noise from all the other online tools. It will help you and your business stand out from your competitors and enable your message to be heard and seen by your target audience.
This event is limited to a small group so that each participant can learn from each other and partake in practical exercises to begin to grow your business in this unique way.
Thursday, 18 August 2016 from 09:30 to 11:30.
The Kingsley – Victoria Cross, Cork
Book now to secure your place with Eventbrite